Articles and guides from our team
Practical guides before you start your digital project
Straight answers to the questions UAE business owners ask: cost, choosing a company, online stores and payment gateways, apps, visibility on Google and AI assistants, and advertising.
15 articles
Latest articles
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Doing business in the UAE
How to Choose an App Development Company in Dubai: A 10-Point Checklist
Before you sign with an app developer in Dubai, run through these ten checks: real apps you can try, an in-house team, code in your name, a documented contract and clear post-launch support.
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Websites & online stores
How to Launch an Online Store in the UAE: From Licence to Payments and Delivery
A practical, step-by-step guide to launching an online store in the UAE: trade licence, bank account, payment gateways and instalments, website or app, delivery, invoicing, policies and marketing.
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Mobile apps
Building a Food Delivery App Like Talabat: Features, Revenue Model and Cost
What it takes to build a delivery app like Talabat: the four parts of the system, must-have features, revenue models, a phased launch plan and what drives the cost.
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Mobile apps
Marketplace App: How Do You Earn a Commission on Every Order?
A practical guide to marketplace apps: commission, subscriptions and ad revenue, how money flows between customer, platform and vendor, and how to launch without stalling.
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Digital marketing
How Do ChatGPT and Gemini Recommend a Business? A Practical Guide to GEO
How AI assistants build their answers, how GEO differs from SEO, and practical steps to help ChatGPT and Gemini understand your business and mention it when customers ask.
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Digital marketing
SEO for Arabic and English Websites in the UAE: A Practical Guide
How to build a bilingual website that ranks in Arabic and English: URL structure and hreflang, Arabic keyword research, speed, local SEO and migrating without losing rankings.
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Digital marketing
Google Ads for Startups in Dubai: How to Start with a Smart Budget
A practical path for a Dubai startup launching Google Ads without waste: conversion tracking first, then Search campaigns, negative keywords, location targeting and bidding that evolves with your data.
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Websites & online stores
How Much Does Website Design Cost in Dubai? What Really Sets the Price
Why website quotes in Dubai vary so much: the factors that set the cost, from site type, languages and page count to custom design, content, SEO setup and yearly running costs, with price examples from our offers.
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Digital marketing
TikTok, Snapchat and Meta Ads in the UAE: Which Platform Fits Your Business?
How to choose between Instagram, Facebook, TikTok and Snapchat ads for a UAE business: how each platform behaves, which businesses suit it, pixel and conversion setup, creative that works and how to split the budget.
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Websites & online stores
Payment Gateways in the UAE: Choosing Between Telr, Network International, Stripe, tabby and Tamara
A practical guide to choosing a payment gateway for your UAE store or app: gateways versus buy-now-pay-later, when each option fits, how to compare them, the in-app purchase rule and security.
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Doing business in the UAE
Custom CRM or Off-the-Shelf? When Your Company Needs a System Built Around It
A practical comparison of ready-made and custom CRM and business systems for UAE companies: when off-the-shelf is enough, the signs you need something built for you, long-term cost, the hybrid route and how to start.
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Digital marketing
Local SEO in Dubai: Google Business Profile, Maps and Genuine Reviews
How to show up on Google Maps and "near me" searches in Dubai and the UAE: setting up Google Business Profile properly, categories, address and pin, photos, genuine reviews and replies, and area pages.
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Mobile apps
UX Design for Arabic (RTL) Apps: Common Mistakes and How to Avoid Them
Mistakes we often see in Arabic apps and websites: icons mirrored the wrong way, mixed numbers and prices, weak Arabic typography, machine-translated copy and forms that do not suit UAE and Gulf users, with a practical fix for each.
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Doing business in the UAE
Brand Identity for UAE Startups: What You Need Before Launch
What a UAE startup's brand identity is made of: name and logo in Arabic and English, colours and typography, tone of voice, a brand guide, and what to check before you print and launch.
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